Celebrities are just as enamored with Starbucks as the rest of the country. At least once a month I see a celebrity, in an entertainment magazine, carrying a cup of Starbucks coffee/tea. Personally, see these famous people walking around with Starbucks does not influence we like or dislike of the company or drinks. For some, however, Starbucks starts to look more appealing to them because ‘so-and-so’ drinks their coffee. I would imagine that celebrities visiting their establishments make the brand even more popular, because if a celebrity chooses to go to Starbucks over a pricey, trendy coffeehouse must mean their coffee is superior. I don’t believe this to be true; but I do enjoy their drinks and baked goods very much!
When it comes to heroes, I believe that Starbucks is the hero. Starbucks has brought the importance of ethically sourced products to the forefront of America’s attention. They have lead the charge for fair trade coffee; which ensures that farmers and their workers are paid fairly for their product and that the farming is safe for the environment. Not only does Starbucks make sure its coffee and tea are better for the planet and farmers; it also promotes recycling and alternate energy. Starbucks gives a discount to anyone using a non-disposable cup/mug, they aim for their cups to be 100% reusable or recyclable by the end of this year (Goals, 2012), and the company is on track to use renewable energy for 100% of its electricity needs (Goal, 2011). Starbucks has set forth goals to create solutions and bring attention to problems that are affecting the world around us; thus inspiring us to do the same in our homes.
Reference
Goals & progress: Cup recycling. (2012). Starbucks. Retrieved from: http://www.starbucks.com/responsibility/global-report/environmental-stewardship/cup-recyclingGoals & progress: Renewable energy. (2011). Starbucks. Retrieved from: http://www.starbucks.com/responsibility/global-report/environmental-stewardship/renewable-energy
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